ADVOCACY NEWS
ADVOCACY MATTERS
The CLMA amplifies the realities of and opportunities within the live music industry to key policy- and decision-makers to enable, nurture, and enhance live music activity in Canada.
Impactful advocacy has direct benefit to your bottom line.
The CLMA builds relationships and tells the story of live music on your behalf, leading to impactful change like over $450 million dollars in federal funding including the recent FACTOR Promoter Program; policy conducive to live music activity like amplified sound, use of public space, load-in parking, and more; and collaboration with adjacent industries like hospitality and tourism.
WHAT IS THE STORY?
$10.92B to Canadian GDP
101,000 jobs supported
Canadian cultural sovereignty
Our biggest stars start their careers on Canadian stages: audience development, skill-building, and scaling all begin here.
ATTRACTING TOURISTS
Arts & culture tourists spend 3x more, stay longer, and are more likely to be from abroad than typical tourists*.
Global music tourism is projected to be worth USD 436B by 2034 with a CAGR of 16.9%**.
WHEN IMPACTFUL OUTCOMES MATTER MOST
During the COVID-19 pandemic, the CLMA was hard at work for its industry. Here are some of the results of the CLMA’s advocacy work during the pandemic.
Sector-specific government relief
Collaborative advocacy leading to HASCAP, CEWS/CERS extension
#ForTheLoveOfLIVE Campaign
Industry relief and programming delivered through the CLMA