FACTOR, Musicaction Announce $2 Million Investment in Canada's Live Music Sector
FOR IMMEDIATE RELEASE
Ottawa, ON - April 21, 2026
The Canadian Live Music Association (CLMA) celebrates today’s announcement from FACTOR and Musicaction regarding the Promoter Program and Festival Program. The return of the Promoter Program and introduction of the new Festivals Program represents a $2 million investment in live music, long championed by the CLMA.
Both programs are designed to share investment risk with Canadian-owned companies that have a demonstrated track record of successfully presenting Canadian artists, ensuring diverse Canadian voices and communities remain at the centre of the live music experience.
"The CLMA is very pleased to see the return of the Promoter Program and new Festivals Program at FACTOR and Musicaction. Promoters and presenters are the purveyors of Canada's cultural sovereignty; this investment represents more opportunities for homegrown artists and support for Canadian live music businesses," said Maddy Oliver, Interim Executive Director of the CLMA.
The CLMA looks forward to supporting its members in accessing these programs and will continue to advocate for the resources needed to sustain a thriving Canadian live music industry.
“In this moment, supporting the Canadian businesses that help shape our identity is more important than ever,” said Meg Symsyk, President & CEO of FACTOR. “At a time of rising costs and increased competition from foreign-owned companies, this support will enable our promoters and festivals to continue bringing Canadian artists to stages across the country and marketing those performances effectively, helping artists grow their audiences and careers.”
Key Program Details:
Programs: Promoter Program and Festival Program
Total Investment: $2 million
Guidelines Available: April 30, 2026 at factor.ca
Application Deadline: 5:00 PM ET, Thursday, June 11, 2026
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CONTACT:
Canadian Live Music Association
staff@canadianlivemusic.ca